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Icelandic lamb
Aerial Gunnar Freyr Gunnarsson Aerial Gunnar Freyr Gunnarsson

Icelandic lamb

Capturing the spirit of Iceland's rugged highlands, the photographic lens focuses on the age-old tradition of sheep gathering at Landmannaafrétt, near the picturesque Landmannalaugar. Amidst this serene, untamed landscape, the intricate dance between shepherd and flock unfolds, a testament to resilience and communal bonds. Each image, vibrant and raw, tells a story of heritage and connection - a visual narrative of Iceland's enduring customs and the timeless beauty of its land.

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HARPER COLLINS: STUNNING ICELAND
Wildlife, Nature, Commercial, Aerial, Drone Gunnar Freyr Gunnarsson Wildlife, Nature, Commercial, Aerial, Drone Gunnar Freyr Gunnarsson

HARPER COLLINS: STUNNING ICELAND

I captured imagery for Harper Collin’s Stunning Iceland: The Hedonist’s Guide. This book invites you to, “Go beyond the ordinary with this remarkable travelogue, guidebook, and coffee table keepsake filled with spectacular color photography that showcases Iceland’s stunning beauty and hidden gems, from its fjords and highlands to the Western Islands and the capital Reykjavik—the first entry in the Hedonist’s Guide travel series.”

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HILTON
Commercial Gunnar Freyr Gunnarsson Commercial Gunnar Freyr Gunnarsson

HILTON

A new Hilton hotel opened in the heart of downtown Reykjavík and I was there to capture imagery, as well as create content and promotion images for its grand opening.

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LúLLA DOLL BY RóRó
Commercial Gunnar Freyr Gunnarsson Commercial Gunnar Freyr Gunnarsson

LúLLA DOLL BY RóRó

I collaborated with the company to capture Iceland-based imagery for their Lúlla doll, a sleep companion for babies. As they state, “The Lulla doll and the Lulla owl are multi-award-winning sleep companions that help children sleep longer & improve well-being”

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ICELANDIC PROVISIONS
Drone, Aerial, Commercial, Wildlife, Nature Gunnar Freyr Gunnarsson Drone, Aerial, Commercial, Wildlife, Nature Gunnar Freyr Gunnarsson

ICELANDIC PROVISIONS

My partnership with Icelandic Provisions has included providing content creation, strategy work, and participating in photoshoots in Iceland. As their website states, “Icelandic Provisions is the only authentic Icelandic Skyr brand in the United States that uses heirloom Icelandic Skyr cultures and a recipe that dates back thousands of years.”

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ICELANDIC LAMB
Wildlife, Nature, Commercial Gunnar Freyr Gunnarsson Wildlife, Nature, Commercial Gunnar Freyr Gunnarsson

ICELANDIC LAMB

I helped participate in campaigns and providing imagery for the Icelandic Lamb cooperative of Iceland. Icelandic Lamb is a cooperative of sheep & lamb farmers in Iceland safeguarding, protecting and promoting Icelandic lamb.

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HORSES OF ICELAND
Wildlife, Nature, Drone, Commercial Gunnar Freyr Gunnarsson Wildlife, Nature, Drone, Commercial Gunnar Freyr Gunnarsson

HORSES OF ICELAND

Part of the official initiative to promote the Icelandic horse, internationally and in Iceland, I teamed up with the company Horses of Iceland for social media consulting and content creation. According to their website, “Horses of Iceland is a strategic marketing plan developed by stakeholders in the Icelandic horse community to increase the awareness and strengthen the image of the Icelandic horse in international markets.

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FJäLLRäVEN
Wildlife, Drone, Aerial, Commercial Gunnar Freyr Gunnarsson Wildlife, Drone, Aerial, Commercial Gunnar Freyr Gunnarsson

FJäLLRäVEN

This partnership allowed me to capture photos of the elusive Icelandic Arctic Fox to be used across various mediums, such as billboards and in their corporate and commercial magazines. As Fjällräven states, their company “is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment”.

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