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Icelandic lamb
Aerial Gunnar Freyr Gunnarsson Aerial Gunnar Freyr Gunnarsson

Icelandic lamb

Capturing the spirit of Iceland's rugged highlands, the photographic lens focuses on the age-old tradition of sheep gathering at Landmannaafrétt, near the picturesque Landmannalaugar. Amidst this serene, untamed landscape, the intricate dance between shepherd and flock unfolds, a testament to resilience and communal bonds. Each image, vibrant and raw, tells a story of heritage and connection - a visual narrative of Iceland's enduring customs and the timeless beauty of its land.

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ICELANDIC PROVISIONS
Drone, Aerial, Commercial, Wildlife, Nature Gunnar Freyr Gunnarsson Drone, Aerial, Commercial, Wildlife, Nature Gunnar Freyr Gunnarsson

ICELANDIC PROVISIONS

My partnership with Icelandic Provisions has included providing content creation, strategy work, and participating in photoshoots in Iceland. As their website states, “Icelandic Provisions is the only authentic Icelandic Skyr brand in the United States that uses heirloom Icelandic Skyr cultures and a recipe that dates back thousands of years.”

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ICELANDIC LAMB
Wildlife, Nature, Commercial Gunnar Freyr Gunnarsson Wildlife, Nature, Commercial Gunnar Freyr Gunnarsson

ICELANDIC LAMB

I helped participate in campaigns and providing imagery for the Icelandic Lamb cooperative of Iceland. Icelandic Lamb is a cooperative of sheep & lamb farmers in Iceland safeguarding, protecting and promoting Icelandic lamb.

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FJäLLRäVEN
Wildlife, Drone, Aerial, Commercial Gunnar Freyr Gunnarsson Wildlife, Drone, Aerial, Commercial Gunnar Freyr Gunnarsson

FJäLLRäVEN

This partnership allowed me to capture photos of the elusive Icelandic Arctic Fox to be used across various mediums, such as billboards and in their corporate and commercial magazines. As Fjällräven states, their company “is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment”.

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CONDÉ NAST TRAVELER
Drone, Commercial, Aerial, Nature Gunnar Freyr Gunnarsson Drone, Commercial, Aerial, Nature Gunnar Freyr Gunnarsson

CONDÉ NAST TRAVELER

I have helped Condé Nast Traveler with both content creation and providing images for their publications - this particular story including a collaboration with Land Rover. According to them, “Condé Nast Traveler will inspire your travel wish list with the best-kept secrets of today's top tastemakers.”

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